Rock N Road Cyclery, a Specialized retailer, recently opened totally redesigned Body Geometry Fit studios at three of its four locations. Already one of the most successful bicycle retailers in Orange County, they are betting on high end services like professional bike fitting to stay on top. They have used a ground-up approach to revamp a fit program that has been in place since 2006.
“We had been offering Body Geometry Fits for a while, but I was the first person to see the potential of making it a larger part of our business model in 2008,” said Nicky Down, who was recently promoted to a new Fit Manager position at Rock N Road. “I found that the more fits I did, the more fits I get asked to do, because people don’t really know what a proper fit feels like until they get a Body Geometry Fit. It’s a terrific word of mouth business. Now we are focused on building out great fit experiences at each location.”
Down now manages a team of eight Body Geometry Fit Specialists, each having attended the Body Geometry Fit program offered by Specialized Bicycle Components University at the Specialized headquarters in Morgan Hill, CA. Down herself successfully completed the industry’s only pass/fail bicycle fitting exam through SBCU last November and is now one of 72 Certified Body Geometry Fit Specialists Worldwide. Having a person dedicated to growing the fit business at Rock N Road has helped them make big strides in a short amount of time.
“Our Irvine location’s studio was completed last month and it looks fantastic,” added Down, “riders feel comfortable in the semi-private space and other customers are always asking about it. It’s as much a way to get curious riders interested in the process as it is about providing a great fit experience.” This builds on a renovation of the existing fit room at the Laguna Niguel location completed in October and a space in Mission Viejo which was improved as part of a complete store remodel in 2011.