Wonderful® Pistachios Unveils Jersey Design
1/6/11 - The Wonderful® Pistachios Pro Cycling Team has unveiled its new jersey design and announced it will donate a percentage of the profits from the sale of all team clothing to charity.
The U.S.-based, UCI Continental team headquartered in Los Angeles will sport the distinctive green, black and white colors of its title sponsor, Wonderful Pistachios. “Wonderful Pistachios has set the bar pretty high in terms of cool, edgy advertising and the jersey design they came up with for us reflects their style,” Wonderful Pistachios Team Owner and Director Josh Horowitz said. A full range of clothing (jersey, shorts, vests, jackets, etc.) made by Biemme is available for purchase on the team's new website.
Horowitz says the team will donate 25 percent of the profits from the sale of Wonderful Pistachios team clothing to the Hirshberg Foundation for Pancreatic Cancer Research at the UCLA Medical Center. Now in its 14th year, the foundation's efforts have significantly raised awareness and understanding about pancreatic cancer, a disease that continues to be one of the most fatal and least funded of all cancer types.
"My grandfather died of pancreatic cancer last month. It’s a terrible, nearly incurable disease," Horowitz said. "I was introduced to foundation founder Agi Hirshberg through a colleague in the bicycle industry, who knew her from her work in the athletic community. Their mission fits in nicely with Wonderful Pistachios’ message of health and wellness.” Pistachios are a good source of both protein and fiber, along with many other important vitamins, minerals and phytonutrients.
The Wonderful Pistachios team will also wear purple wristbands throughout the 2011 season to show its support for the Hirshberg Foundation, Horowitz said.
The team’s current clothing sale – at discounted “club prices” – is only available to members of Wonderful Pistachios' affiliate club, Liquid Cycling. The club is offering free annual membership for the duration of the sale, which ends at midnight on Monday, January 10.
