SoCalCycling.com Announces Elite Men's Team and Launches Team Web Site

1/31/11 - SoCalCycling.com is proud to announce our continued support and sponsorship of the SoCalCycling.com Elite Team for the eighth year. We are excited to continue our partnership with our co-sponsors Bull BBQ and Echelon Design in 2011.

Team Director, Frank Sarate, has structured the Elite Team to include nine Category 1/2 riders.  The team is comprised of a balance of seasoned riders and up and coming riders including Frank Sarate, Raul Frias-Estrada, Michael Smith Larsen (Denmark), Ruben Meza, Waylon Smith, Taylor Vaccari, Cory Bruno, David Robertson and Shawn Daurelio.

Team Director Frank Sarate said, “I am very excited about the composition of the team. We have a mix of seasoned riders and young, up and coming riders. I hope that our collective years of racing experience will help the younger riders with their development and achieve their cycling goals at a more accelerated pace.” The SoCalCycling.com Elite Team will compete in races located in Southern California.

Team Web Site Launched
For 2011, we are excited to launch a new Team web site that is dedicated to the SoCalCycling.com Elite Team and Club. The web site will feature the latest Team news, race updates, sponsor product reviews, as well as an online store where Team clothing can be purchased.

Team Web Site: http://SoCalCyclingTeam.com

Team Sponsors
We are excited to partner with the following sponsors for 2011: SoCalCycling.com, Bull BBQ, Echelon Design web
l graphic, Cannondale, Champion System Clothing, ROL Wheels, Incycle Bike Shops, TRP Brakes, Rudy Project, Continental, fi'zi:k, Clif Bar, ASEA and Race Face Components.   

“We are very grateful for the generous support from our sponsors. Their continued support allows our program and riders to accomplish our goals,” said Sarate.


2011 SoCalCycling.com Elite Team Roster
Frank Sarate (Team Director / Rider)
Cory Bruno
Shawn Daurelio
Raul Frias-Estrada
Michael Smith Larsen
Ruben Meza
David Robertson
Frank Sarate
Waylon Smith
Taylor Vaccari

About SoCalCycling.com
SoCalCycling.com is Your Cycling Source - providing cycling news, road & mountain bike event schedules, a fun ride calendar, training rides, product reviews, training articles and much more. SoCalCycling.com has become one of the top viewed web sites for cycling information on the internet.

The SoCalCycling.com Elite Team is owned by Frank Sarate and Christy Nicholson, who also own SoCalCycling.com and Echelon Design, a full service web and graphic design studio located in Claremont, CA.  “Sponsoring a cycling team is very important to both of us, as it allows us to give back to the sport that we love while helping these talented athletes. Sponsoring a team also allows us to promote SoCalCycling.com to the cycling community and promote the events and companies that participate with the site,” said SoCalCycling.com's Marketing Director, Christy Nicholson.

Both Frank and Christy have deep roots in the sport of cycling. Christy competed nationally and internationally as a professional cyclist for 13 years, retiring in 2000. She still enjoys riding her road and mountain bike for fun today. Frank has competed professionally in BMX, road cycling and as a semi-pro on the mountain bike for nearly 30 years.

To learn more about SoCalCycling.com please visit http://SoCalCycling.com.

Stay Connected with SoCalCycling.com
Twitter:  http://twitter.com/SoCalCycling
Facebook:  http://facebook.com/SoCalCycling

For More Information Contact
Christy Nicholson, Partner
l Marketing Director
SoCalCycling.com
Email: [email protected]
Web Site: SoCalCycling.com
Team Web Site: SoCalCyclingTeam.com

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