GT Celebrates the “Good Times” with Exciting New Campaign
GT Bicycles, a premium brand of Dorel Industries, recently announced the global launch of Fun Is Serious Business, a user-generated campaign celebrating the brand’s passion for good times on two wheels. Fun Is Serious Business focuses on the real reason everyone rides: pure, simple, fun. It invites everyone from first-timers to seasoned rippers along for the ride to get serious about their fun.
For more than 40 years, GT has not only left its imprint on the industry by building great bikes, but has also exposed the cycling world to good times through one-of-a-kind and edgy campaigns such as “Fast. It’s Corporate Policy” and Big E’s BMX commercials. That vibe is still seen today in unique BMX video edits and the creation of Spoke Tales, a web series chronicling the highs, lows, and funny moments of the GT Factory Racing team’s season.
Through the Fun Is Serious Business campaign, GT is asking fans and consumers alike to keep the good times rolling by posting photos and/or videos using the hashtag #SRSLYFun to show their interpretation of the campaign message. This content will be showcased on FunIsSeriousBusiness.com. Submissions will be judged in 2017 by a panel of GT athletes for a chance to win prizes.
GT’s global roster of Factory Racing athletes, BMX riders and brand ambassadors, ranging from mountain bike legends Hans Rey and Tyler McCaul, to X-Games superstar Ronnie Renner among others, will expand the reach of Fun Is Serious Business to their audiences by incorporating #SRSLYFun into their social content. Additionally, the brand’s newly formed GT Coalition will continue that momentum, sharing their personal take on Fun Is Serious Business with their bike communities and social channels around the world.