Team Begins a Program of Cultural and Behavioral Changes
with #ItStartsWithUs Sustainability Campaign
Quick-Step have announced the launch of their Sustainability Project, #itstartswithus, which will see them become the world’s first carbon-neutral cycling team, working in conjunction with CO2logic in order to offset their carbon footprint. This as well as embarking on an ambitious round of cultural and behavioral changes, aimed at limiting their environmental impact on the planet.
The end of the 2010s saw a tidal change in the way that we view our environment and the impact that our everyday lives have on it. A globalized world has opened new horizons, building opportunities to explore and collaborate in ways unimaginable until recent times. But in recent years it has become obvious that our habits, along with the building of a throwaway culture, has started to take a toll on the planet.
Sport has played a huge part in this, encouraging athletes and fans to travel vast distances to explore opportunities in new lands. In order to be aware of our contribution and climate impact, Deceuninck – Quick- Step have calculated their carbon footprint to be 1288 tons of CO2, which is the equivalent of driving a car 179 times around the world, or 539 return flights between Brussels and New York. The amount of forestation required to capture this amount of CO2 is the equivalent of around 3099 football pitches.
The team has pledged to a “manifesto of changes” that is aimed to reduce its environmental impact, make positive changes that can help reduce its wastage and help to educate riders, staff, partners, and supporters on the subject, with the hope of evolving habits. The pledges are: •
- Reducing the usage of plastic in the next two years and increasing recycling
- Creating consciousness and networking among the team’s partners / suppliers
- Promoting selling of recycled product through the team’s digital platform
- Encouraging fans and partner staff to travel more via bicycle • Reducing the energy consumption at the headquarters
- Dividing and recycling the waste and using biodegradable products as much as possible • Promoting the culture of recycling and reduce littering
- Educating riders and staff to respect the environment
- Offset our remaining CO2 emissions by supporting certified climate projects
Deceuninck – Quick-Step are quick to recognize their part in the current situation, with their Marketing & Communication Manager Alessandro Tegner saying: “Recently there have been almost daily stories in the news speaking about our environment and how it is evolving. Compared to many other sports, cycling has a unique relationship with the environment in that it is our stadium and like any stadium it needs to be cared for and looked after. As a team, we travel thousands of miles every year and expand a large amount of energy, so we have to take our share of the responsibility. We see this as a long-term process of educating and changing habits and it is not about just one thing. Like everything we do as a team, we want this to be about everybody getting involved; the riders, staff, sponsors, supporters and those around us at races and events. It will not happen overnight, but if we all do our little bit, but the benefits will be long-lasting. We are also delighted that our partners supported since the first moment our initiative with ideas and comments that will become part of the project in the next future.”
“We are very pleased with the Deceuninck-Quickstep climate engagement and collaboration. This will set an example for all sports. Cycling is a beautiful and originally low-carbon sport that brings people around the world together. Unfortunately, due to the traveling requirements, CO2 is emitted into the atmosphere. Together we will keep calculating and reducing the team’s climate impact through daily actions and by supporting certified climate projects”, said Antoine Geerinckx, Founder and Manager of CO2logic.
#itstartswithus will see Deceuninck – Quick-Step tackle their environmental impact on several fronts, headlined by two large carbon offset schemes. The first is a project to provide and install a safe water supply to the Kaliro District in Uganda. As well as the humanitarian benefits to installing the supply, there are serval environmental benefits, especially when it comes to tackling and reversing deforestation in the area. A readily available supply of safe water through boreholes also negates the need to have water delivered, and thus vastly reducing the reliance on heavy goods vehicles or the burning of wood to boil the water, therefore avoiding deforestation and reducing CO2 emissions.
The second offset scheme, in cooperation with CO2logic, takes place in a location that is very close to the heart of cycling fans – the region around the iconic Mont Ventoux. The Deceuninck – Quick-Step #itstartswithus campaign will partner a project developed by Centre Régional de la Propriété Forestière, which is implementing a number of conservation and reforestation projects in the area. The area is progressively known to be a habitat for wolves, an animal synonymous with the team, with the increased forest area giving them a larger area in which to roam.