2023 Sea Otter Classic Hosts First-Ever Industry Day

Life Time Sea Otter Classic presented by Continental, announced details for the first-ever Sea Otter Classic Industry Day set for April 20, 2023

Life Time and the Life Time Sea Otter Classic presented by Continental, announced details for the first-ever Sea Otter Classic Industry Day set for April 20, 2023. Programming includes VIP tours, a networking social and a one-day intensive retail workshop presented by the National Bicycle Dealers Association with group discussions on business foundations, store layout and design, service center profitability, and customer acquisition.

Qualified attendees are able to join 100+ retailers already registered for Industry Day and sign up for a complimentary four-day Expo pass, which enables a front-row seat to embed with consumers attending the event and engage with brands and vendors April 20-23, 2023. Learn more about what it means to be a qualified retailer at seaotterclassic.com/retailer. Pre-registration is available on the NBDA Website.

Attendees are also invited to take part in the second annual Sea Otter Classic Summit which occurs just in advance of the Sea Otter Classic on April 17-19, 2023. The Summit is a global gathering of leaders from the cycling and outdoor industries. The theme of this year’s Summit, “Burn the Playbook,” challenges attendees to abandon conventional thinking, and learn and adopt new approaches to business expansion and risk mitigation. Keynote speakers include Bryce Phillips, CEO and founder of evo, and Chris Speyer, Vice President of Merchandising and Co-Op Brands at REI. Registration is limited to 250.

For the first time, industry members also will have the opportunity to purchase tickets for the renowned Sea Otter Classic Summit Aquarium happy hour and dinner – the capstone to the Summit. The perfect setting for unique networking opportunities, attendees will sit beneath the swaying habitat of the Kelp Forest exhibit for a view of leopard sharks, wolf eels, and swirling sardines.

The 2023 Sea Otter Classic Expo presented by Continental is experiencing record-breaking growth with more than 1,000 brands exhibiting, including international brands from Europe, Australia, China and South Africa. “We are thrilled to offer a connected experience and platform with the Sea Otter Classic consumer event and the Summit executive leadership gathering for the first time this year,” said Frank Yohannan of the Life Time Sea Otter Classic. “We know we are stronger when we learn and take new action together, and that’s never been more true as we build out the platform in Monterey and Laguna Seca to bring connection and inspiration to our brand and leadership stakeholders.”

For more information about the Sea Otter Classic Summit, visit seaotterclassicsummit.com.

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