Specialized Joins Red Bull – BORA – hansgrohe as Official Race Apparel Partner
For the first time, Specialized will be the racing apparel partner of a team on the men’s UCI WorldTour. From 2025 onward, Red Bull – BORA – hansgrohe will be fully decked out in Specialized gear, from helmets to shoes.
Cutting-Edge Performance with Specialized’s Innovative Cycling Gear
Specialized is known as the most innovative brand in cycling – from the Tarmac SL8 and Body Geometry equipment to the fastest wheels, tires, and helmets in the world. They have now brought that same obsession for performance to Red Bull – BORA – hansgrohe’s race day apparel.
Advanced Design: Kinetic Paneling and Aero Fabrics
Utilizing kinetic paneling, ultra-low weight, and exclusive aero fabrics, no material has tested faster in their famous WinTunnel. The two-tone blocked style follows the kinetic pattern cut of the jersey..
Cooling and Comfort: Optimized for Hot Weather Conditions
A fresh white has been added, extending across the jersey from the back to the aero fabrics of the shoulders and arms. In the front, the white contrasts with the team’s familiar dark blue, where the three name sponsors, Red Bull, BORA, and hansgrohe, are displayed. The new light-colored back ensures more cooling in hot weather, making this a classic clear design with unparalleled performance.
Specialized’s Full Product Range: Designed for All Conditions
Thomas Perren, Apparel Design Leader explained, “The full product range, consisting of 50 new items, has been built from the ground up in collaboration with Red Bull – BORA – hansgrohe. This has allowed us to focus in on very specific requirements for both racing and training needs of the riders. We have built a full, holistic performance apparel package for all weather racing conditions utilizing Kinetic pattern cutting to build new product blocks, chamois development with the Body Geometry Team, brand new material and trim development, and validating and testing all of our kit in the WinTunnel. These product combinations are optimized to perform at the highest standards for any eventuality, incorporating aerodynamics, thermal regulation and moisture management. The final look of the design is intended to pull focus to some of these product design and development highlights, whilst also allowing the three name sponsors, Red Bull – BORA – hansgrohe to stand highlighted on the kit.”
The range integrates:
- Kinetic pattern cutting
- Body Geometry chamois development
- Thermal regulation and moisture management
Each product has been rigorously tested and validated in Specialized’s WinTunnel.
A Complete Look for 2025: From Helmets to Shoes
From 2025 onwards, the team will be riding in full Specialized kit, including the distinctive Red Bull athletes’ helmets and white S-Works Torch shoes. Koo will join as the official eyewear partner, while Roeckl Sports will supply the gloves.
Red Bull – BORA – hansgrohe Rookies Join the New Look
In addition to the UCI WorldTeam, the Red Bull – BORA – hansgrohe Rookies will also sport the new design. The riders are eager to wear the cutting-edge apparel and benefit from Specialized’s unmatched innovation.
Photos © Red Bull – BORA – hansgrohe | Max Fries
