AEG, presenter of the Amgen Tour of California, is seeking original artwork submissions for the design of the 2012 Amgen Breakaway from Cancer® Most Courageous Rider Jersey. This jersey is awarded daily to the cyclist who best exemplifies the character of those engaged in the fight against cancer – courage, sacrifice, inspiration, determination, and perseverance.
Many of the world’s elite cyclists will compete for the Amgen Breakaway from Cancer® Most Courageous Rider Jersey during America’s largest and most prestigious professional road cycling stage race, the seventh consecutive edition of the 2012 Amgen Tour of California which will travel more than 750 miles from May 13 – 20, 2012.
From now until January 31, 2012, original artwork submissions will be accepted online at https://www.amgentourofcalifornia.com/bfc-contest.html. The winning artwork will be used in connection with the 2012 Amgen Breakaway from Cancer® Most Courageous Rider Jersey. Hincapie Sportswear will produce this specially designed jersey.
“We’re excited to use our jerseys to bring attention to a good cause,” said Rich Hincapie, owner, Hincapie Sportswear. “We can’t wait to see everyone’s creative ideas.”
One grand prize package will be awarded to the person who designs the winning artwork. The prize package includes a trip for the winner and one guest to one Stage of the 2012 Amgen Tour of California, including round trip airfare, hotel accommodations, two VIP Hospitality passes to the respective stage of the race, an Amgen Tour of California merchandise package, and the opportunity to present the official jersey to the Most Courageous Rider winner of the Stage during the awards ceremony.
The winning submission will be determined by the following criteria: creativity (50 percent), use of colors and elements (25 percent), and choice of theme (25 percent). A panel of judges will review all eligible entries. All artwork must submitted as a .jpg, .eps, .gif, .pdf or .psd file, no more than 3 MB in size. Official contest rules can be found at https://www.amgentourofcalifornia.com/bfc-contest.html.
“Amgen is passionate about helping those with cancer, and this contest is another way to reach into the community and connect with those impacted by the disease,” said Stuart Arbuckle, vice president and general manager, Amgen Oncology. “Amgen’s goal with Breakaway from Cancer is to raise awareness of the resources available for those touched by cancer – from prevention through survivorship.”
The 2011 winners of the Amgen Breakaway from Cancer® Most Courageous Rider Jersey include James Driscoll (USA) of Jamis-Sutter Home, Jan Barta (CZE) of NetApp, Ryder Hesjedal (CAN) of Team Garmin-Cervelo, Oscar Freire (ESP) of Rabobank Cycling Team, and Alexander Efimkin (RUS) of Team Type 1-sanofi.
Photo © Christy Nicholson / Echelon Design