Sho-Air International and United By Sport, LLC have announced that the company will be supporting the long-running women’s cycling program for the upcoming 2015 season. The team, which will be known as TWENTY16 Presented by Sho-Air, also revealed their return to UCI status on the road after a one-year hiatus. In addition to supporting the UCI road team, the program also supports a track team, two Para-athletes, a junior development team and new for 2015 is a junior scholarship program.
Sho-Air had initially joined the team as their official transportation and shipping partner but quickly extended the sponsorship into presenting sponsorship.
“Scott Tedro and his Sho-Air brand have been synonymous with the growth and success of mountain biking in the U.S. and our partnership transfers his expertise to the development of women’s road cycling,” commented TWENTY16 General Manager, Nicola Cranmer, “As both an entrepreneur and investor, Scott will work with us to grow the sport, increase UCI women’s races and promote expanded media coverage.”
While the team will continue to work closely with USA Cycling and the women’s national team program directed by Jack Seehafer, TWENTY16 Presented by Sho-Air will be focused on a domestic calendar but with Tedro’s enthusiasm and support the team has added several international races to the calendar.
“I am a huge fan of both road and mountain biking and have been waiting for the right opportunity to show support for the road side of the sport. I am doubly excited to be involved in sponsoring a woman’s team as they are all too often over-looked. My wife Kimber and I met Mari, Nicola and Kristin at a charity event and it was apparent to us all immediately that we should be working together,” stated Scott Tedro, CEO of Sho-Air International. “Their program is amazing. It hits all of the community, youth and professional targets that are important to us and we are looking forward to a long lasting relationship.”
Olympic silver medalist Mari Holden, continues as team director “I’m looking forward to the season ahead and to a growing association with Sho-Air International.” commented Holden, “One of the Sho-Air properties is the USA Cycling / U.S Cup National series which recognizes the significance of both male and female Professionals with equal prize money, this is important to us.”
Double Olympic gold medalist, Kristin Armstrong will continue as High Performance Director, taking a behind the scenes role in 2015. “We are thrilled to have Sho-Air as a new sponsor. The partnership we have cultivated with Sho-Air has already become a cornerstone of our program. I can’t say enough about Scott and Kimber, their passion, drive and generosity towards our sport is tremendous. ” Armstrong also coaches several athletes on the team and continues to work as the Ambassador of Community Health at St.Luke’s Health System in Boise, Idaho.
TWENTY16 Presented by Sho-Air plans to continue supporting development athletes as well as focusing on high performance goals of the Rio Olympic hopefuls.