EF Education-EasyPost and EF Education-TIBCO-SVB debuted our new team kits for the 2022 season today, designed in collaboration with Rapha. We used familiar roads around Girona to showcase our new looks, both in the old city and on the climbs surrounding it. We turned heads (and asked a few locals to keep the shots under wraps) along the way.
This season is the first time EF Education-TIBCO-SVB will line up wearing Rapha, as EF Education First joined TIBCO Software and Silicon Valley Bank as co-title sponsors of the longest-running women’s team in North America. The team is making the step up to the WorldTour this season.
Both teams will compete in a kit of the same design with a subtle color variation. The new design, executed through creative coding and image/pattern manipulation, is a modern interpretation of the Argyle pattern that has been a staple part of EF’s visual language for years.
Together, Rapha and the teams will continue to bring new perspectives to the sport of cycling. As well as wearing the kit in the WorldTour, riders from both teams will again take part in a number of events elsewhere in the cycle racing calendar, including the new Life Time Grand Prix. These will be shot by Rapha’s in-house media team for a new series of films celebrating cycling’s characters and stories.
The men’s and women’s EF 2022 kits will be available to buy this Spring.
Photo Credit: Ashley Gruber & Jered Gruber | Gruber Images
