Industry leaders, brands and cycling enthusiasts
are set to gather once again at the 2025
Life Time Sea Otter Classic presented by Continental
The Life Time Sea Otter Classic presented by Continental is back in 2025, showcasing its largest exhibitor lineup in its 34-year history. Scheduled for April 10-13, 2025, at the Laguna Seca Recreation Area, this world-renowned event is set to unite cycling enthusiasts, industry leaders, top brands, and professional riders in a celebration of cycling culture and outdoor sports.
What is the Sea Otter Classic?
As one of the largest consumer bike expos in the world, the Sea Otter Classic attracts top brands and cycling professionals from across the globe. The 2025 edition will host over 1,000 exhibitors, including industry leaders in cycling, outdoor sports, and active lifestyle products. With an audience of 75,000+ attendees and 6,000 athletesrepresenting 31 countries, the Sea Otter Classic is the ultimate destination for cycling brands and outdoor enthusiaststo connect, network, and discover the latest innovations in the industry.
A Global Gathering of Cycling and Outdoor Brands
This iconic event continues to grow its international reach, bringing together over 400 accredited media to cover the latest cycling trends, product launches, and industry innovations. Whether you’re a cycling enthusiast or an industry professional, Sea Otter offers a chance to experience everything from live demos and exciting races to immersive community events.
Industry Networking at Sea Otter Classic 2025
The Life Time Sea Otter Classic is not just a consumer event; it’s also the premier networking opportunity for the cycling and outdoor industry. On Thursday, April 10, the event kicks off with Industry Day, welcoming both trade visitors and consumers. Industry professionals, cycling retailers, and buyers are encouraged to apply for complimentary four-day festival passes to access the expo’s Industry Hub, a dedicated space for meetings and networking.
Why Attend the Sea Otter Classic 2025?
- Unmatched Networking Opportunities: Meet with key industry players, including top cycling and outdoor brands.
- Discover Innovations: Get the first look at cutting-edge products and technologies in the cycling industry.
- Engaged Audience: With over 90% of attendees returning and 85% making purchases from exhibitors, the event is the perfect place to engage with an active and passionate community.
- Diverse Activities: Experience everything from live cycling races to interactive product launches.
Frank Yohannan, Director of the Life Time Sea Otter Classic, emphasizes the festival’s importance for cycling and outdoor brands:
Sea Otter Classic is more than an expo. It’s a celebration of the cycling lifestyle and the ultimate platform for outdoor brands, whether you’re an established global player or an up-and-coming innovator.
“There’s no better place to connect with a diverse audience of cycling enthusiasts and outdoor sports fans. These individuals are eager to race, ride, and engage with the products and people who make their favorite sports, challenges and hobbies even more exciting.
“With over 90% of last year’s attendees returning and 85% making purchases from exhibitors, Sea Otter Classic is a must for cycling and outdoor brands looking to connect with an engaged and active audience. Year after year, leading brands make it a key part of their marketing strategy, and we’re excited to welcome exhibitors back for another fantastic celebration of cycling.
Don’t Miss the Sea Otter Classic 2025
As the ultimate celebration of cycling, outdoor sports, and active lifestyles, the Sea Otter Classic 2025 is the must-attend event for anyone in the industry. With a history of bringing together top-tier brands and a highly engaged audience, it is an unparalleled platform to network, showcase, and celebrate all things cycling.
Visit seaotterclassic.com for more information.
Photos – Life Time Sea Otter Classic
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