The Run Up Premieres Prior
to Liège-Bastogne-Liège
This season there’s a new way to keep up with the best women cyclists in the world.
Introducing The Run Up, a new web series that will take you inside some of the WorldTour’s best teams in the days leading up to cycling’s biggest races. Filmed, edited, and launched in the days immediately before a race, The Run Up seeks to grow awareness and interest in women’s pro cycling.
The series will premiere Saturday, April 24, one day before Liège-Bastogne-Liège. Visit with riders and staff from Team SD Worx, Trek-Segafredo, and CANYON//SRAM Racing as they prepare for one of the most fearsome and storied one-day races in cycling. All three teams are opening their doors, providing behind-the-scenes access to riders, and working together to highlight this historic race.
The Run Up will be narrated by journalist and commentator José Been, who will take viewers into the exciting days before the race. “I started following women’s cycling about ten years ago”, says Jose. “Back then we hardly had any tv coverage or media coverage. I knew only the most important players. It was hard to really immerse yourself in the sport. My philosophy has always been that if cycling fans get the opportunity to get to know the riders of the women’s peloton better you can’t help but fall in love with the sport. In everything I do my goal has been to showcase the amazing characters of the women’s peloton. The Run-Up does just that. I am so excited to be part of this and tell the stories from within the sport.”
Major teams have joined together to help highlight the anxious moments before the rubber meets the road.
“I’m really excited about this initiative which gives fans a glimpse into our preparations for an important race,” says Ashleigh Moolman (RSA, Team SD Worx). “This intimate and special occasion gives them insight into who we are and what we do. I think this is important because it allows fans to build a connection with us not only as racers but also as people.”
“As a sports fan myself I am always inspired and excited to see the character behind the athlete,” says Trek-Segafredo’s Lizzie Deignan (GBR). “I think it’s a really interesting idea to allow women’s cycling fans behind the scenes to get to know the characters within our sport. There are so many diverse and interesting women in the peloton so I am sure it will be a really intriguing series to watch!”
“The Run Up is a great new project to help bring fans closer to the top teams and personalities of the sport,” says Tiffany Cromwell (AUS, CANYON//SRAM Racing). “It’s an opportunity for the world to gain a greater insight into what goes on behind the scenes at the highest level, to prepare for the world’s biggest and toughest races and the rollercoaster of emotions that comes with it. It’s an exciting new project that I’m confident will help widen the audience of women’s cycling and hopefully bring more people into the sport and inspire people along the way.”
How to Watch
Tune in on April 24 and catch the action! Video hosted on therunupseries.com
