The US cycling circuit has a new addition. Inertia Racing Technology (iRT Wheels) has announced the creation of Team iRT Racing, a men’s continental cycling team based out of Southern California.  The new team features a competitive roster with athletes from both the United States and Mexico. Directed by Haldane Morris, iRT Racing will be …

Recently retired professional cyclist, Jens Voigt, has entered into an agreement with Trek to become its Ambassador of Awesome as part of what experts have labeled “the least relaxing retirement ever.” Voigt will work in product testing and ambassadorship roles, while also hosting a handful of luxury cycling trips with Trek Travel for those cyclists …

CLIF® Bar has announced the release of two delicious new flavors, Berry Pomegranate Chia and Nuts & Seeds. The Berry Pomegranate Chia CLIF® Bar is made for berry lovers and has a sweet and tangy combination of strawberries, cranberries, pomegranate and chia seeds.  The Nuts & Seeds CLIF® Bar is blend of sweet & salty …

The Transition To Green Festive Bike Ride will begin at the south end of Pasadena into San Marino to view the beautiful and creative holiday decorations and LED light displays on Tuesday evening.  The ride will meet at Peet’s Coffee & Tea off of Lake Ave (605 South Lake Ave) in Pasadena to enjoy some …

The SoCalCycling.com Elite Team was formed eleven years ago and in those eleven years the Team has been on board Cannondale bikes. The Team started with the aluminum CAAD7 and has been riding the Cannondale SuperSix EVO’s for the last couple of years after coming off the stellar CAAD10. When you’ve been around for awhile …

The BMC Racing Team formally announced its roster for the 2015 season while also revealing that Rohan Dennis will make an attempt at the world hour record in February. Eight Riders New To The Team Runner-up in the 2014 WorldTour standings and winners of the UCI world team time trial championship, the BMC Racing Team …