Big Bear Cycling Association (BBCA) has announced that Freddie Rodriguez and Tinker Juarez will be Grand Marshalls for the 3rd annual Big Bear Cycling Festival which will be held in Big Bear Lake, California July 30 – August 7. The festival celebrates all disciplines of cycling, including road, mountain and recreational, and is geared for …

Olympian and professional mountain biker Emily Batty (Trek Factory Racing) flys through the short track course at the Fontana US Cup.  Look for Batty to return to Southern California for the upcoming US Cup mountain bike events. Link to Image [SlideDeck2 id=23864] Photo © Christy Nicholson / EchelonDesignPhoto.com

Ridebiker Alliance presented by Sho-Air is proud to announce that it has acquired the Sho-Air Cycling Group. SCG is the owner of highly successful events the Kenda Cup East and West, the Catalina Grand Fondo and the premier North American mountain bike series the US CUP. SCG also owns the highly successful pro mountain bike …

Incycle is proud to announce an agreement that puts the Ridebiker Alliance Presented by Sho-Air name on all Incycle store locations, and rebrands the Sho-Air Cyclery store in Orange, California as an Incycle / Ridebiker Alliance Presented by Sho-Air location. This agreement comes as Ridebiker Alliance, a startup created by Sho-Air International owner and president …

This weekend is stacked with a variety of great cycling events to do or watch! On March 13-15, the Tucson Bicycle Classic offers a fun, well-run 3-day stage race in Tucson, Arizona that consists of a time trial, road race and circuit race. The beautiful Arizona desert and great courses always make the Tucson Bicycle Classic …

Cannondale will be kicking off the #LeftyTour, a series of experiential grassroots events to celebrate the 15th anniversary of Cannondale’s innovative Lefty fork technology, as well as support the brand’s involvement as the official bike sponsor of the US Cup. “When Lefty was developed 15 years ago, it was completely new and unique and what …