Continuing to build on the success of its revolutionary technology that redefines outdoor athletic protection for every athlete, G-Form is partnering with legendary mountain bike champion Brian Lopes. Lopes is one of the most recognizable names in the sport; known for his flawless style, winning results and as an inspiration to bikers and action sport enthusiasts around the world.
“G-Form is thrilled to be working with Brian, as he brings a wealth of experience in racing as well as product knowledge,” said Michael DeLeon, VP Global Marketing, G-Form. “Brian can now ride with more confidence and push his limits with safety and we are tremendously excited about what lies ahead for athletic protection through this partnership.”
As a G-Form athlete, Lopes will have the added benefits of G-Form’s innovative protection products that include being flexible, breathable, machine-washable, lightweight, and exceed the necessary safety standards needed for his sport. Even legends need protection and G-Form will outfit Lopes from head-to-toe with PRO-X Compression Shirts, PRO-X Knee Pads, PRO-X Elbow Pads, PRO-X Knee-Shin Guards and PRO-B Bike Compression Shorts.
“Getting dressed for a ride has historically consisted of my riding shoes, socks, shorts, jersey, gloves, glasses and a helmet,” says Lopes. “When I tested out G-Form’s line of products, they transformed my thinking for every day riding from then on. Because of the unbelievable comfort of the gear, G-Form makes the decision whether to wear pads or not an easy one and a question you will never ask yourself again.”
Lopes has had an unprecedented 20-year career as a professional cyclist and has been labeled by USA Today as, “undisputedly the best all-around world class cycling athlete.” Lopes has been a prevailing force in cycling for more than two decades with 26 World Cup victories and four World Championship titles.