Jenson USA Supports East Hills Holiday Bicycle Giveaway to Sixty Students

What do most elementary school-aged children have on their Christmas wish-list? It’s a new bike, of course. And for thirty (60) deserving Riverside, California elementary fourth, fifth and sixth grade students, that wish came true on Thursday, December 7 & 14 during the annual East Hills Holiday Bicycle Giveaway sponsored by Jenson USA, a leading national retailer of bicycles and accessories.

For more than a decade, two local Riverside elementary schools have been chosen to be the recipients of this generous holiday-themed program initiated by the East Hills Business Council of the Greater Riverside Chambers of Commerce and Jenson USA.

“Making a selection of the most worthy students to receive new bicycles is always a difficult task faced by school administrators and the teaching staffs,” commented Jenson USA founder and CEO, Michael Cachat. “This year, the selection process included a learning experience requiring students to write a short essay or draw a poster focused on the theme, ‘Every Ride Is Epic, Where Would Your Bike Take You?” Students have no prior knowledge that they are competing for an opportunity to win a new KHS Free Agent BMX bicycle. The unveil of thirty new bikes at each school is a total surprise to the students.

During the presentation ceremonies at the school, Jackie Reseigne, Jenson USA’s customer engagement/events specialist delivered a timely talk about bicycle safety and the importance of always wearing a helmet when riding. Helmets for each bike recipient were provided by Kali Protectives. In addition to the bicycles and helmets, students were entertained to a BMX bicycle tricks demonstration by Trevor Edwards.

The annual Holiday Bike Giveaway is the result of Jenson USA’s “Kommute For Kids” campaign. “Kommute For Kids” is a Jenson USA community program designed to encourage its employees to embrace the many benefits of the cycling lifestyle while earning bicycles for the Holiday Giveaway.

For all your cycling needs online visit or visit Jenson USA Corona Superstore located at 2410 Wardlow Road, #109, Corona, CA 92880.

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