With coronavirus cases on the upswing in California, sadly the popular Sea Otter Classic has canceled the 2020 onsite edition in Monterey that was scheduled for the Fall and has pivoted to now host a virtual bike industry experience event called Sea Otter Play presented by Continental!
Frank Yohannan, President & CEO explained, “Our management team has been preparing to host the event in October. After frequent discussions with Monterey County health officials, it has become clear that we cannot host an event that will meet our health and safety standards. This has always been our top priority. Consequently, we have decided to cancel the Sea Otter Classic scheduled for October 1-4, 2020. The Bicycle Leadership Conference is also cancelled. More information regarding the cancellation of the Sea Otter Classic and the Bicycle Leadership Conference will be available on July 17th.
While a year without Sea Otter is hard to comprehend, we knew this was a possibility. So, we’ve been developing a new event to keep us all connected. We are pleased to bring you Sea Otter Play presented by Continental! This premier immersive virtual experience will feature over 350 innovative cycling companies in a digital format. The event will include several cycling challenges, fundraising for COVID-19 relief, and cycling’s largest digital festival. Our partners from Sea Otter Europe, Sea Otter Canada, and Sea Otter Australia will join us in this inaugural event.
“As a presenting sponsor of all Sea Otter global events, Sea Otter Play represents an innovative opportunity to connect with riders around the world,” Oliver Anhuth, Global Head of Marketing for Continental Bicycle Tires.
Sea Otter Play will be held during September 2020. The ride challenges will start on September 1st and the festival will be held September 17-20. The industry response to this event has been terrific. For many sponsors and exhibitors, this will be their first opportunity to showcase their latest innovations to a global audience. We’re excited about what our September event will bring to the cycling industry and are making every effort to ensure your faith in us is rewarded with fun for you and your family.
“With new challenges come new opportunities. SRAM is excited to take part in Sea Otter Play.” David Zimberoff, vice president of marketing at SRAM.
We will miss the fun atmosphere, cycling events, and opportunity for cyclists and companies in the bike industry to get together and will look forward to the Sea Otter Classic’s return for all to enjoy!