Collaboration sees 50 limited edition, real-life framesets produced,
allowing Zwifters to take Watopia on their outdoor adventures
Pinarello, the premium Italian performance bicycle brand, and Zwift, the global online fitness platform for cyclists, have unveiled their latest real-life collaboration which sees Pinarello’s flagship road bike, the DOGMA F, available to purchase in a highly limited-edition Zwift and Watopia-inspired colorway.
Blending the meticulous craftsmanship of the DOGMA F with the number one fully immersive indoor cycling app, this collaboration marks the next step for cyclists looking to merge the two worlds of indoor and outdoor cycling.
Designed in Watopia
Only 50 DOGMA F framesets have been ‘Designed in Watopia’, utilizing Zwift’s bold and playful brand colors, each one adopting Pinarello’s popular ‘cut’ paint scheme. This will be a special collector’s item for Pinarello and Zwift fans worldwide.
This striking frameset had only been available to the public previously on Zwift’s in-game virtual world of Watopia, one of the many successful partnerships between the two brands since Zwift’s launch 10 years ago.
As a progression from the successful Pinarello x Zwift ZRacing event series which ran in September this year, Zwifters now have the option to ride this eye-catching frame both in Watopia and out on the road.
Designed to excel
The DOGMA F is the ultimate real-world race bike. Combining incredible performance and cutting-edge technology with aesthetic beauty, it is a bike capable of delivering exceptional performance on any terrain – and one which has been ridden to more Grand Tour successes than any other.
The limited edition Pinarello DOGMA F Zwift framesets are available on a first come, first served basis and customers must contact their local Pinarello retailer to organize their purchase.
Pricing
RRP: €6,700 / £5,500 / $6,950
Fausto Pinarello, President of Pinarello, said: “The DOGMA F is the pinnacle of performance and design. This limited edition frameset combines the spirit of Watopia with our racing heritage and offers this unique opportunity for Zwift riders who demand both beauty and performance to elevate their outdoor rides.”
