ASSOS and EF Pro Cycling “Ride In Peace” Cycling Kit Revealed
ASSOS of Switzerland and EF Pro Cycling have unveiled the “Ride In Peace” capsule: a limited-edition switch-out kit designed for the 2026 Giro d’Italia.
A New Direction for the Giro Kit Tradition
Every year, EF Pro Cycling famously departs from its traditional pink to avoid clashing with the Giro’s iconic leader’s jersey. This year, that exchange has been replaced by a signal from beyond, hovering between space and time.
Space // Time: The Collection
The “Ride In Peace” capsule is where interstellar design meets podium-proven performance. The collection translates the campaign’s cosmic narrative into technical equipment designed for the world’s most demanding stage race:
- Limited-Edition SCA Jersey: A second-skin aero fit featuring graphics inspired by worlds beyond.
- Mille GT Jersey: Engineered with ASSOS’ elite textile technology to endure the convergence of space and time on the Italian roads.
- Tactica LS Casual Jersey: A long-sleeve addition that brings the “Ride In Peace” message to life off the bike.
- Equipe R | Mille/Uma GT Bib Shorts: Racing bib shorts featuring EF Pro Cycling Team’s 2026 graphics.
Performance Meets Cosmic Design
Blending advanced materials with bold visual storytelling, the kit reflects ASSOS’ focus on technical precision while pushing creative boundaries rarely seen in the pro peloton.
The Message Behind “Ride In Peace”
The campaign is more than a kit change; it is an invitation.
“We made contact… A signal. A message: We ride in peace. Do you? Join us.”
Voices from the Team and Brand
“If we’re going to change kits, it should actually say something,” said Jonathan Vaughters, EF Pro Cycling CEO.
“ASSOS gives our riders the performance, comfort, and technical quality they need to race at their best, and that allows us to have some fun with the design. With this kit, we’re visually manifesting. Hide your cows. We’re coming to this Giro with serious race ambitions.”
“We believe innovation happens when you challenge conventions, both in how products perform and how they are expressed. Too often in this sport, performance and identity are treated separately. We don’t see it that way,” said Edwin Navez, ASSOS of Switzerland CEO.
“With EF Pro Cycling, this is again about pushing both at the same time—engineering at the highest level, and a visual language that refuses to blend in.”
Redefining the Modern Cycling Kit
By merging high-performance engineering with a narrative that transcends the earth, ASSOS and EF Pro Cycling continue to ignite the imagination and redefine what a professional cycling kit can represent.
In the vacuum of space or the heat of the peloton, the mission remains the same: total performance.
Photos – © EF Pro Cycling
