G-Form® Introduces New E-line™ Knee and Elbow Guards

Featuring G-form’s First Quad-layer Protective and Active Airflow System G-Form, a leader in advanced, comfortable protective gear,  has introduced its all-new E-Line Knee and Elbow Guards. E-Line is designed for the aggressive rider tackling technical terrain and who wants to conquer long days in the saddle. Whether challenging yourself to win a stage of an …

Jenson USA Adds Two VPs to Management Team

Jenson USA, America’s leading online bicycle retailer, has appointed two new VP leadership roles – with Steve Domingues as VP of Merchandising and Michael Ladinig as VP of Marketing and Brand.  These recent additions demonstrate Jenson USA’s unwavering focus for building a team of bicycle experts ready to deliver an unparalleled level of customer satisfaction. …

Terry Martin

Sadly, we have lost our beloved friend and top endurance athlete Terry Martin to cancer on September 30th after a long on and off battle. We share some of our memories of a great athlete and friend to so many! My Experience with Terry Martin, By Frank Sarate, SoCalCycling.com Terry Martin who was well known to …

Mount Etna proved the perfect launchpad for Jonathan Caicedo to take flight and pull off his first Grand Tour victory on stage three of the Giro d’Italia

An Epic Battle at the Giro d’Italia on Mount Etna It wasn’t just the drizzly weather that made it a day for ducks — Mount Etna proved the perfect launchpad for Jonathan Caicedo to take flight and pull off his first Grand Tour victory on stage three of the Giro d’Italia. Having to work hard …

Clif Bar Dark Chocolate Mocha Bar

With a plethora of energy bars on the market these days. It may seem like it’s hard to pick one that might be right for you. Clif Bar has been making great products for quite awhile now and it seems like they just keep the delicious flavors and products coming. Clif Bar Dark Chocolate Mocha …

Watch the Giro d’Italia

Watch the Giro d’Italia Livestream and Replay Coverage Luckily for cycling fans, the Giro d’Italia starts today for three weeks of amazing bike racing and beautiful Italian scenery. Fans can watch the Giro d’Italia with live streaming and replays on FloBikes for each stage from October 3rd – 25th.