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Amgen Tour of California Jerseys Revealed / ASSOS Joins as Official Jersey Partner
AEG, producer and presenter of the 2017 Amgen Tour of California (May 14-20) and the Amgen Breakaway from Heart DiseaseTM Women’s Race empowered with SRAM (May 11-14), announced a multi-year agreement with the technically-innovative cycling apparel brand, ASSOS of Switzerland, to provide official race jerseys and staff uniforms for the annual professional cycling events. The …
On Tap: This Weekend’s Cycling Events
If you are looking for a good excuse to spend a few days in the Santa Barbara area and race your bike, then this weekend’s events are tailor made for you! On Saturday, the Santa Barbara County Road Race takes place in Santa Maria on a 14 mile rolling loop. Distances range from 29 – …
TWENTY20 Cycling Program Announces Sho-Air as 2017 Title Sponsor
TWENTY20 announces its official name change and title sponsor with Sho-Air International supporting the long-running women’s cycling program for the upcoming 2017 season. The team, which will be known as Sho-Air TWENTY20, also reveals Ridebiker Alliance will continue their partnership with the diverse and growing program. In addition to supporting the UCI road team, the Sho-Air TWENTY20 …
Trek Factory Racing Announces Mountain Bike Roster for 2017
Trek Factory Racing has announced new rosters for its downhill, cross-country, and enduro mountain bike teams, redoubling its efforts to win at the elite level in all disciplines. With returning athletes as well as new and emerging talent, Trek Factory Racing’s new teams signal a strong investment in the present and future of its marquee …
Build Your Brand – Parcours Institute is coming to LA January 20 – 22
The Parcours Institute, home of the worlds first certification for pro cycling recognized by professional teams, is coming to the Los Angeles area Jan 20 – 22, 2017. The Build Your Brand weekend will be a series of workshops geared towards helping you tell your story, get noticed, support your sponsors, network with teams and …
Interview with TRP Brakes Lance Larrabee
SoCalCycling.com caught up with TRP Brakes Managing Director Lance Larrabee. TRP designs and manufactures some of the highest quality braking systems for road, mountain and cyclocross bikes. With disc brakes becoming more popular on road bikes, we get Lance’s thoughts on their inclusion in the sport. SoCalCycling.com: How long has TRP been making brakes? Lance Larrabee: …
