Cytomax© Sports Performance Drink Updates Formula – Adds Stevia
4/18/11 - CytoSport, Inc. will unveiled its newly-reformulated Cytomax Sports Performance Drink to cycling enthusiasts at the Sea Otter Classic in Monterey, Calif. The updated version features stevia, an all natural sweetener, while acesulfame potassium has been removed. Thus far feedback has been phenomenal from elite and amateur athletes who have participated in preliminary testing of the new rendition.
“The new taste profile is lighter, while the product’s efficacy remains intact,” said Nikki Brown, CytoSport Chief Marketing Officer. “Athletes wanted a lighter, more refreshing taste – that’s exactly what we’ve developed.”
Packaging received an update as well. Both tubs (1.5lb and 4.5lb) received a comprehensive facelift, including clear denotations regarding use occasion (‘before’ and ‘during’) on the front panel. The updated product begins shipping to retailers on April 25, 2011. The foundation of Cytomax continues to rest firmly on alpha-L-Polylactate, the key component in its Advanced Carbohydrate System. Alpha-L-Polylactate is a proprietary ingredient that provides superior fuel to working muscles while lowering acid buildup as well.
The Cytomax reformulation is the first phase of a larger-scale effort within the company to increase resources and energy on its flagship brand. Two endurance industry tradeshows have been scheduled for 2011, including Interbike and The Running Event. These trade events join a full complement of consumer events, such as Sea Otter Classic, Rock ‘n’ Roll Marathon Series, Escape From Alcatraz, Muddy Buddy and hundreds of additional grassroots events, which enable to brand to touch consumers on their chosen field of play.
Cytomax, developed in 1988 and regarded as the benchmark of powdered sports drinks, has an extensive history of supporting elite and amateur athletes from the endurance realm. Current endurance sport partnerships include UnitedHealthcare Pro Cycling Team, Trek-Livestrong U23 Cycling Team, Rock ‘n’ Roll Marathon Series, Chrissie Wellington (triathlete), Matty Reed (triathlete) and Ryan Hall (runner).
