SUGOI Performance Apparel Launches “KING OF THE ROAD” Signature Custom Jersey Inspired by Ted King

SUGOI Performance Apparel has partnered with Cannondale Pro Cycling team rider Ted King to produce King’s first signature custom jersey, “King of the Road.”

King has made a name for himself pushing the pace at the front of the peloton in major races throughout the world. Spending countless hours towing the peloton and playing lead-out man for teammates like Peter Sagan has earned him the moniker “King of the Road.” So when King decided it was time for his first signature jersey, he knew it had to do three things: hold his crown, flaunt his New England roots and support a cause close to his heart.

Hands-on throughout the entire creative process, King worked closely with the SUGOI team to deliver his vision. A bold plaid pattern captures the rustic outdoor New Englander in his element. Complete with a bottle of maple syrup snug into the back pocket to fuel the ride, his signature crown logo emblazoned across the back, and a playful name tag on the chest reading “I am NOT Ted King,” people quickly learn who truly is “King of the Road.”

Most importantly, partial proceeds from each jersey go to help support the Krempels Center, dedicated to improving the lives of people with brain injury in King’s native New Hampshire.

“My parents are an enormous inspiration to me. Every day I pedal my bike, I have them to thank for getting me this far,” explained King.  “When my Dad suffered a stroke ten years ago, it rocked our world. His strength is perseverance. It inspires me every day.”

To purchase the Ted King “KING OF THE ROAD” Custom Jersey for $70 US, visit:

To learn more about the Krempels Center:

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.