Solidifying its commitment to the cycling industry, Sho-Air International is pleased to announce that it will open a new bicycle retail store in the city of Orange in Orange County, California. In addition, Sho-Air International’s current cycling business segment, the US Cup, will be re-organized as the Sho-Air Cycling Group.
“This new store will meet the needs of this area of Orange County while serving as a base of operations for our Sho-Air/Cannondale cycling team,” said Sho-Air President Scott Tedro.
“Partnered with the Cannondale and GT brands, we are confident that the store will be a resounding success. As we do in our current core trade show and shipping business, we will strive to exceed the expectations of our customers and pay back the commitment of our partners.”
The new store is aggressively targeting an opening date of early February 2014. “We are working very closely with Freeman Corporation on the build-out of the store,” said Tedro. “They are long-term partners of Sho-Air, an industry leader and the best in their field.”
To better represent its diverse cycling-related activities, Sho-Air International is reorganizing its cycling segment, currently known as the US Cup, under the newly-named Sho-Air Cycling Group.
Sho-Air International’s new bike store business venture compliments its current cycling endeavors, which include the following: title sponsorship of a professional mountain bike racing team known as Team Sho-Air/Cannondale; sponsorship of a professional road racing team known as Cannondale Pro Cycling; and a highly acclaimed national-level mountain bike race promotions company operating as the US Cup. Furthermore, Sho-Air International supports, through its sponsorships, various cycling teams and major cycling events such as the Sea Otter Classic and the Whiskey 50.
“When we started our sponsorships 10 years ago, many people were skeptical of our commitment,” said Tedro. “The cycling industry is perhaps used to seeing sponsors come and go, but we’re still here and more committed than ever. The store opening is something I’ve personally wanted to pursue for some time. It’s a rare occasion when an outside sponsor actually enters the segment to represent and do business with its partners.”
Sho-Air Cycling Group will soon announce exciting news about its race management schedule following a recent meeting at its Huntington Beach offices with USA Cycling’s President Steve Johnson.