Voxwomen has received confirmation that a major international television broadcaster will air a Voxwomen cycling pilot programme in 2015 and has launched a Kickstarter campaign to help fund the project.
This will be the first time in history that a women’s dedicated cycling lifestyle programme will be shown on television and if it proved popular and received financial backing, it has the potential to extend to a monthly show.
Voxwomen is keen to continue to raise awareness of the sport and showcase the personalities of the riders and teams in the women’s professional peloton. However the online cycling channel needs further financial support to be able to produce televised content.
For more information on how to get behind Voxwomen’s Kickstarter campaign, visit: kickstarter.com
Voxwomen launched its channel less than four months ago and has already gained a huge amount of support from the cycling community. The channel invested in the sport and funded a team of four women to capture the best of the women’s professional peloton at international UCI events across Europe and the USA.
The women’s cycling channel is now keen to take the next step and promote the sport to a larger audience across different media platforms. It initially gauged the interest of a women’s cycling television programme with a question to its social community. It received a hugely positive response with fans saying:
“Young girls need positive role models! Plus of course more TV coverage means more sponsors, which means more women only events and better pay!”
“All the things that make cycle racing interesting/exciting/generally good to watch are as present in the women’s sport as they are in the men’s. Endeavour, endurance, skill, personalities, tactics, scenery, etc. – all the same boxes get a tick.”
Anthony McCrossan, Voxwomen Founder, said: “Women’s cycling has always struggled to receive television airtime and many fans have voiced that this is the reason why the female side of the sport has struggled to grow. This is now the prime opportunity for women’s cycling fans to change the industry and give female professional cyclists a platform for international coverage.
“Despite launching in late February this year, Voxwomen has already exceed expectations and has a growing number of fans. We’d love for people to continue to help us take advantage of this positive momentum and offer a small donation towards the making of our first pilot television programme, with the aim of helping to continue to boost women’s cycling’s profile on a global level.”
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