Tech & New Products: Advanced Sports International Well Represented in Rio


Nothing illustrates Advanced Sports International’s worldwide reach more than the variety of athletes from eight countries set to compete at the Rio Olympics.

Along with being the parent company of Fuji Bikes, Kestrel Bicycles, Oval Concepts, Breezer Bikes, SE Bikes, and Phat Cycles, ASI sponsors cycling and multi-sport athletes from countries all over the world. That commitment to cycle sport and athletes with Olympic aspirations will shine at the 2016 games in Rio de Janeiro.

Milay Galvez, ASI’s manager of sponsorship and international marketing, noted that ASI’s sponsored athletes represent a diverse range of riders and countries competing in a variety of disciplines all competing at the pinnacle of sport.

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“Only a select number of athletes are able to participate in the Olympics,” Galvez said. “And we, as the bike sponsor, are honored to be a part of the journey of the many talented athletes who will compete for gold in Rio.”

From road and track to triathlon, Fuji’s wide lineup of bicycles will be highlighted in the variety of cycling events to be raced in Rio.

Also on display will be Kestrel triathlete Greg Billington. Billington will race a custom-painted Stars-and-Stripes Kestrel Legend in the triathlon.

In addition to ASI bike brands, many of the athletes will be racing a variety of equipment from Oval Concepts, ASI’s component and wheel brand.

Other triathletes racing in Rio include Manuel Huerta, Puerto Rico, and Ainhoa Murúa of Spain. They will be racing the Fuji SL and Fuji Transonic.

In the women’s cycling road race, Arlenis Sierra of Cuba will compete on her Fuji Altamira. Ana Cristina Sanabria, Colombia, will race on her Fuji Transonic. In the men’s road race, Ioannis Tamouridis, Greece; Maksym Averin, Azeribajan; and Matija Kvasina of Croatia will all compete on the Fuji Transonic.

On the Olympic velodrome, Cuban track athletes Marlies Mejías and Lisandra Guerra will race Fuji Track Elite bikes.