Sho-Air International continues partnership
with long-standing US women’s program
The new year brings a new name and title sponsor for TWENTY20 Cycling to Sho-Air TWENTY20. Sho-Air International is expanding its sponsorship of TWENTY20’s women’s cycling program for the 2019 season to include the UCI road team, two high-performance mountain bike athletes, para-athletes and a junior development team. Sho-Air TWENTY20 is redoubling its commitment to deliver medals at the 2020 Tokyo Olympics and expand TWENTY20’s development program.
Sho-Air TWENTY20’s program will invest in the expanding sectors of gravel and off-road racing to stay fluid in the evolving cycling landscape while continuing to support athletes focused on Olympic medals in road and track events.
Sho-Air initially partnered with the team five years ago as their official transportation and shipping partner and their support has continued to grow and expand. With the aligned cultures of Sho-Air and TWENTY20 and their shared values and vision, their partnership has grown to address the evolving opportunities in women’s cycling. “We expect to capitalize on the growing off-road sector as well as the core disciplines of the sport. Our program will support track, mountain bike, gravel and e-sport events to maximize opportunities for our athletes and our partners,” said Sho-Air TWENTY20 General Manager, Nicola Cranmer.
“Supporting TWENTY20 and these great female athletes is an easy decision for me ” said Scott Tedro CEO of Sho-Air International. “It’s not about a men’s or women’s program, it’s recognizing the results of Nicola’s vision and organization. Since founding TWENTY20 15 years ago, her program has delivered more Olympic medals and developed more World Tour pros and outstanding athletes than any other women’s team, Tedro continued, “We are a global company serving multiple continents and verticals with multicultural professionals dedicated to excellence, sustainability and leadership in diversity. Our partnership with TWENTY20 offers unique international brand exposure and a meaningful way for us to promote inclusion and empower female athletes as they prepare for the Tokyo 2020 Olympics.”
“I am grateful to Scott and the Sho-Air International brand for their continued support of the team,” commented Cranmer. “The program will be in its 15th year and we have accomplished many goals, the next two years are important for us as we build to Tokyo alongside our firm commitment to supporting the growth of women riding, on the road, track, trail and living a healthy balanced lifestyle.”
Four of the team’s athletes will be representing their nations in the upcoming UCI Track World Cups followed by the UCI Track World Championships. The road squad will kick off the season in January with Arizona training and a media camp in Southern California in February.