The real 2020 Tour of Flanders was postponed due to the Coronavirus pandemic. This prompted Flanders Classics and Belgian national sports broadcaster Sporza to go in search of an innovative alternative that is equally thrilling for both fans and cyclists.
Flanders Classics developed a unique concept in collaboration with technology partners Bkool and Kiswe.
n a closed tour reserved exclusively for professional cyclists, 13 pros competed for the last 32 km of the Tour of Flanders – on their home trainers. Thanks to Kiswe we were able to watch the riders tackle a virtual Oude Kwaremont and Paterberg in real-time on the Bkool platform. The parcours has already been uploaded onto Bkool’s digital platform.
After a 1 hour race, the 2020 winner Greg Van Avermaet was crowned the winner after putting in a great effort.
This virtual edition of the Tour of Flanders was exciting to watch and provided a cool format for the riders to be competitive and fans to enjoy the competition in a new format while bike racers wait to line up on the start line and race again.