“Two of mountain biking’s most recognizable advocates, Kyle Warner and April Zastrow of Ride MTB, have joined Jenson USA’s bike ambassador roster,” announced Michael Cachat, Jenson USA CEO and Founder of America’s Bike Shop. “We unequivocally share the same positive goals and values that mountain biking offers to riders of all ages,” continued Cachat. “As a company, we are thrilled to support people like Kyle and April with programs like Ride MTB that emphasize essential riding fundamentals through a fun and educational approach.”
Warner and Zastrow, creators and media personalities of the popular Ride MTB videos and podcasts, join other top-level mountain bike athletes like Jeff Kendall-Weed, Remy Metailler and Sonya Looney as Jenson USA ambassadors. Riders of all skill levels are motivated and encouraged by these experts to more actively participate in all facets of mountain biking.
“It’s been so much fun getting to know the Jenson crew,” commented Kyle and April. “Our number one goal is to help people fall in love with the sport of mountain biking. Growing up without a ton of resources, we both know how important it is to have a partner in Jenson USA, the best place for anything cyclists need to start and keep pedaling.”
Kyle and April bring impressive credentials to this learning experience. Warner is a three-time North American Enduro tour series champion while Zastrow, who began her competition career as a motocross racer, transitioned into mountain biking for the sheer joy and exhilaration of the sport. After a couple of years as a casual rider, Zastrow embarked on a journey to take her skills to an elevated level. In doing so, Warner acted as her mentor/coach while documenting the process, revealing a variety of those fundamentals with a community of enthusiastic tuned-in riders.
The initial response to these YouTube videos was universally embraced and Ride MTB has continued to flourish ever since. The goal in starting Ride MTB was for Kyle and April to promote safer, faster and more skilled riding techniques. They successfully accomplished this through the creation of a quality multi-media library hub of videos and podcasts containing a wealth of mountain biking resources that Jenson USA customers are sure to appreciate.
Jenson USA has a three-decade history of working to grow and give back to the bike community through active support and involvement with IMBA, trail advocacy, community outreach, and school programs. Charitable donations and partnerships with groups like Grow Cycling and World Bicycle Relief also play an important role in the culture of Jenson USA.