Cadillac and EF Pro Cycling have joined forces for the Tour de France, marking the first time EF Pro Cycling will use an all-electric car as a team support vehicle for the Tour de France. EF Pro Cycling has always been committed to innovation, constantly exploring new and uncharted territories, from helmets to riders to FKTs and beyond. The opportunity to use the Cadillac LYRIQ, a vehicle that epitomizes innovation, performance, and electrification, at cycling’s biggest races, was an unmissable opportunity.
The all-new Cadillac LYRIQ will be the first-ever electric vehicle (EV) to serve as in-race support cars during the most demanding, prestigious bike races on the planet: the men’s and women’s Tours de France. These cars will trail the peloton on every stage, navigating through the mountains and across northern Italy and France in the men’s race, and from Rotterdam to Belgium and into France for the women’s race, ushering in a new era of sustainable support.
Cadillac LYRIQ: A Command Center on Four Wheels
The LYRIQ will accompany the men’s squad through the entire 3,492 km of racing, providing a command center on four wheels, a quiet retreat for strategy and planning, and a lifeline for the racers on the road. Its spacious interior will offer crucial support for sport directors, while spare bikes will be mounted on a roof rack. The LYRIQ will provide a comfortable and technologically advanced environment to manage the chaos of the Tour, with its studio-like atmosphere offering a quiet space for strategic thinking. The extended range and fast-charging capabilities will ensure the LYRIQ can keep pace with the demands of the race. Following the men’s race, the LYRIQ will serve as the in-race support car for the women’s race, supporting the dynamic women of EF-Oatly-Cannondale in their pursuit of success.
Beyond functionality, the LYRIQ’s sleek design, featuring signature lighting and luxurious materials, will be a head-turner on the route. Like EF Pro Cycling’s bright pink jerseys, it serves as a statement piece and a symbol of Cadillac’s commitment to a zero-emissions future.
Cadillac and EF Pro Cycling: The Perfect Match
The Cadillac-EF Pro Cycling partnership works because both entities share a passion for making bold statements and groundbreaking innovations. The LYRIQ perfectly embodies the spirit of EF Pro Cycling – a relentless pursuit of progress and exhilarating performance.
The races are a global spectacle, watched by millions around the world.
“Cadillac is thrilled to be providing electric-powered support to the EF Pro Cycling team at this year’s Tour de France. The Tour is the ultimate test of human potential and endurance, and we could not be more excited that the all-electric Cadillac LYRIQ will be there every step of the way. By putting the high-performance Cadillac LYRIQ through the most demanding courses of the Tour, we’ll demonstrate that EVs can deliver exceptional performance, even in challenging terrains.” – Jean-Pierre Diernaz, CMO, GM Europe.
Photo credit: Jered Gruber & Ashley Gruber | Gruber Images
