Jelly Belly Extends Longest Running Title Sponsorship Through 2017


Jelly Belly Candy Company has renewed their title sponsorship of Jelly Belly Cycling presented by MAXXIS through the 2017 season. Already the longest-running title sponsorship in pro cycling, the ex-tension takes the relationship through its 18th season.

“This kind of stability allows the program to contract riders with a degree of certainty,” said Director Danny Van Haute. “Domestic cycling rarely has an organization with this level of dependability.

Returning riders include Lachlan and Gus Morton, Jacob Rathe, Alexandr Braico, and Josh Berry. New signings include the return of powerhouse Ben Wolfe.

“We are proud of our legacy as the longest running title sponsor in the world, and we look forward to more exciting racing and results from Danny Van Haute and his talented squad next season and beyond,” said Stephanie Scott, Events Marketing Director at Jelly Belly. “Cycling continues to be a great platform to reach a worldwide audience for Sport Beans and Jelly Belly jelly beans.

“Argon 18 is proud to be associated with Jelly Belly p/b Maxxis. To be part of this long-lasting relationship between the team and Jelly Belly means a lot to us. Over the years, we were able to create a great sense of belonging and build trust. A strong partnership allows us to develop new technologies, improve our bikes, and deliver the best possible products to the riders every season,” added Gervais Rioux, President and Founder of Argon 18, who have also extended their relation through 2017.

About Jelly Belly Professional Cycling presented by MAXXIS
The longest-running professional bicycle racing team in the U.S. Based in San Marcos, Calif., they are registered with the UCI as a Continental team. In 2016 the team will target The Redlands Bicycle Classic followed by The Amgen Tour of California, The Tour of Utah, U.S. Pro Cycling Challenge, and The Tour of Alberta.