Tech & New Products: A Look at SUGOI’s Ultra-Visible Zap Collection


Fall is on the way and that means shorter days and cooler temperatures. SUGOI’s Zap Collection allows cyclists to be visible at night while training and commuting providing a stylish solution for additional safety.

The Zap Thermal Long Sleeve Jersey & Zap Thermal Knicker deliver a high performance thermal kit with unmatched full garment illumination.  Constructed of the all-new Zap MidZero fabric, visibility is combined with an unprecedented level of aerobic capability – interweaving Zap treatment throughout our benchmark performance fabric.  To add safety while riding, the Zap fabric provides 360-degree reflectivity to be seen from every angle.  When worn together, the garments create the “silhouette effect” of the human form in motion with explosive visibility and unrivaled visual recognition for motorists.

“The Zap apparel technology provides the right ingredients to allow cyclists to train at their highest potential, while battling low light and colder ride conditions,” said Teri Taylor, Director of Product for SUGOI. “What’s more, the kit is designed to provide a classic ride look in daylight, while exploding with visibility when hit by artificial light from vehicle headlights.”

SUGOI recently won one of the most prestigious design awards in the cycling industry – a Eurobike Award for 2016. The Zap Thermal Long Sleeve Jersey & Zap Thermal Knicker were selected by an independent jury of industry experts based on a number of criteria including functionality, design quality, and degree of innovation.

The Zap Thermal Long Sleeve Jersey and Zap Thermal Knicker will be available in September 2017, in addition the already award-winning Zap collection of jackets, tights and accessories in stores and online now.

View the  Zap Collection for a great selection of apparel that will keep you visible in the dark.