Spectrum Sports Moves Into San Diego Market with Well-Loved Cycling Events


Spectrum Sports to host San Diego Century Bicycle Tour and Bike the Coast®

Spectrum Sports Management, the leading Southern California sports management, event production and sponsorship agency has taken over the 11th annual San Diego Century Bicycle Tour and 8th annual Bike the Coast.

Both cycling events were previously owned and managed by Jim Curl from Event-Media, Inc., a San Diego- based sport event production company. Curl is a highly respected and experienced-event manager who has organized over 150 events worldwide since 1981.

“The purchase of two prestigious events such as the San Diego Century and the Bike the Coast will provide us with the opportunity to continue to offer Top of the Class experiences to our friends and followers in the Southern California market,” said Mike Bone, President of Spectrum Sports. “It’s a great opportunity and honor for our company to follow our mission statement and goals in the endurance market by taking command of established events such as these from someone with the reputation of Jim Curl,” added Bone.

“I look forward to Spectrum Sports upholding the tradition of fine cycling events in San Diego. I am confident that these signature events will continue to bring the cycling community together for special experiences,” said Jim Curl, CEO of Event-Media, Inc. “While I have been proud producing events for the past 35 years, I am grateful that I found someone as professional and community-oriented as Mike to continue the legacy.”

Spectrum Sports is branching into a new geographical area and expanding its portfolio by bringing the same community based, safe and engaging experience to cycling, as they are known for in the running community. Spectrum Sports will continue partnering with charities and nonprofit organizations through these events.