Incycle is proud to announce an agreement that puts the Ridebiker Alliance Presented by Sho-Air name on all Incycle store locations, and rebrands the Sho-Air Cyclery store in Orange, California as an Incycle / Ridebiker Alliance Presented by Sho-Air location.
This agreement comes as Ridebiker Alliance, a startup created by Sho-Air International owner and president Scott Tedro, spins off into its own entity. Along with Tedro, Incycle’s Mark Smits and Dominic Galenti will each take an ownership stake in the Incycle / Ridebiker Alliance Presented by Sho-Air location in Orange CA. The joint involvement in the retail store in Orange marks an important step for the Incycle brand, as they seek to establish a presence in the important Orange County cycling market.
The two groups marked the event with a large group ride from the San Dimas Incycle store to Bonelli Park, where many of the world’s top mountain bike racers will line up for round three of USA Cycling’s US CUP presented by Cannondale, a Ridebiker-produced event, and the country’s richest and most important mountain bike race series. Joining the ride were two of the voices of cycling in the US, Bob Roll and Christian Vande Velde, on hand to provide interviews and additional color commentary at the US CUP race, which will stream live for free on Saturday, April 11.
