Tech & New Products: SUGOI Performance Apparel to Sponsor BC Bike Race for 2014


SUGOI Performance Apparel has signed on to be the Performance Apparel Sponsor of BC Bike Race in 2014. The seven day world-class mountain bike adventure captures the unique flavor of mountain biking in British Columbia, Canada and attracts World Champions, top professional riders and hard-core enthusiasts from around the world.  This year SUGOI collaborated with BC Bike Race to create the highly coveted 2014 Race Jersey, Leader Jerseys and complete high performance cycling kit.

“We’re proud to provide the apparel for BC Bike Race, which has quickly become a modern mountain bike classic,” said SUGOI President, Kyle Weiner. “At SUGOI we see British Columbia as the ultimate testing ground for our apparel and the place we are proud to call home. BC Bike Race does an incredible job of inspiring cyclists from around the world to explore this unique playground and riders who take on the challenge will benefit greatly from SUGOI’s technical apparel.”

BC Bike Race is gearing up for its eighth year of delivering a life changing experience. Race organizers understand how essential it is to have the right apparel. “BC Bike Race is a challenging event. With so much happening on the bike, the right gear is the only barrier between the rider, the bike and the environment. It’s imperative that the apparel function at the highest level. SUGOI, born and bred in BC, understands the critical role it plays and provides the rider with gear able to accomplish a successful campaign,” said seven-time finisher and BC Bike Race Marketing Director, Andreas Hestler.

The following BCBR branded apparel is available now at BCBikeRace.com. Product will be available on race grounds from June 28-July 5:

  • Race Jersey
  • Freeride Jersey
  • Long Sleeve Thermal Jersey
  • Evolution Short + Bib Short
  • Freeride Short
  • Windblock Vest
  • Windblock Jacket
  • Arm + Knee Warmers