While fans await the Amgen Tour of California and the Amgen Tour of California Women’s Race empowered with SRAM cyclists at the finish line, they can partake in the race’s popular Lifestyle Festival (held in conjunction with the race May 12-18). Designed to provide and promote healthy lifestyle and cycling-related experiences, the Lifestyle Festival offers a day of no-cost entertainment and fun for everyone, from families to first-time race visitors to veteran fans as part of one of the country’s largest sporting event.
From May 12-18, 2019, 19 men’s teams of elite professional cyclists will contest 773 miles of California’s most scenic highways, mountain roads and coastlines from Sacramento to Pasadena. The simultaneous women’s event will feature 16 teams, kicking off in Ventura on May 16, then running concurrently to also finish May 18 in Pasadena.
The Lifestyle Festival is an engaging space for spectators to congregate near the day’s finish line with more than 40 exhibitors, family activities, food and drink, live race streaming on large video screens, cancer and cardiovascular awareness education and more.
LIFESTYLE FESTIVAL SCHEDULE
Stage 1 (May 12) – Sacramento, 12 – 6:30 p.m.: 1101 L St.
Stage 2 (May 13) – South Lake Tahoe, 12 – 4:30 p.m.: 3860 Saddle Road
Stage 3 (May 14) – Morgan Hill, 12 – 4:30 p.m.: 16500 Condit Road
Stage 4 (May 15) – Morro Bay, 12 – 4:30 p.m.: 500 Harbor St.
Stage 5 (May 16) – Ventura, 10:45 a.m. – 4:30 p.m.: 10 W Harbor Blvd.
Stage 6 (May 17) – Mt. Baldy, 11 a.m. – 4:30 p.m.: 8401 Mt. Baldy Road
Stage 7 (May 18) – Pasadena,10 a.m. – 2:30 p.m.: 1001 Rose Bowl Dr.
Highlights will include:
Amgen, a biotechnology company in the race to dramatically improve patients’ lives, is proud to sponsor the Amgen Tour of California for the 14th consecutive year. This year, Amgen is continuing its commitment to raise awareness around two of the world’s most serious illnesses, cancer and heart disease. Bringing together Breakaway from Cancer® and Breakaway from Heart Disease™, Amgen is launching exciting additions to this year’s lifestyle event to grow an active community in the fight to break away from cancer and heart disease. Visit the Amgen Breakaway booth at the Lifestyle Festival to learn more.
Strider Races are free local race and play experiences designed to let kids ages 2 to 5 explore the world on two wheels and participate in some friendly competitive riding. Strider Races will be held at select Host Cities including Sacramento, Ventura and Pasadena. For more information or to register, visit https://www.amgentourofcalifornia.com/fan-forum/strider.
Stop by the Lexus Ride and Drive experience in Pasadena Sat., May 18 between 10 a.m. and race finish for a 15-20 minute passenger or driver experience via a Performance Drive featuring the LC, GS F and RC F or a Luxury Drive featuring the LS, ES, UX and RX. Drive participants must be at least 21 years of age with a current, valid driver’s license and closed-toed shoes (no high heels). Must be 18 years of age or older to ride as a passenger. Rides will be on a first-come, first-served basis.
SRAM is the exclusive bike component partner of the 2019 Amgen Tour of California. Visitors can experience the latest in SRAM road technology in the SRAM booth at the Lifestyle Festival expo area May 11 in downtown Sacramento, May 17 on the Mt. Baldy climb, and May 19 at the Rose Bowl in Pasadena.
Visit an exciting new addition to the Lifestyle Festival this year, the Amgen Tour of California Fan Headquarters, to enter a flyaway sweepstakes to the Tour de France finale in Paris, complete with money-can’t-buy access for two to the viewing platform atop the Arc de Triomphe. Visitors are encouraged to stop by with questions and to learn more about the race, experience a “day in the life of a cyclist” exhibit, and learn how to get more involved in the sport by connecting with USA Cycling. Fans who prefer a more hands on experience can sign up for the Tour de France mass participation ride, L’Etape California, at a special on-site only registration price!
Cycling fans can’t get any closer to the world-class racing action race-day VIP Experiences. These limited edition hospitality packages are the only way for fans to get on the course and behind the scenes during a stage of America’s Greatest Race. Each custom experience is designed to bring fans closer to the action and the world’s most talented and decorated cyclists.
Pricing is subject to change, and limited quantities available. For more information on VIP Experiences visit https://www.amgentourofcalifornia.com/vip-experiences or contact 213-742-7207.