Posts in category

Tech & New Products


Product Review: Voler FS Pro Short Sleeve Jersey and FS Pro Bib Short

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Sidi Dominates at La Vuelta Espana

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Assos Launches California-Based ‘Assos Experience’ Cycling Events

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The SoCalCycling.com Team has consistently been landing the Team on the podium week in and week out. Whether the Team is climbing the hills in a road race or winning a field sprint in a criterium or just riding off the front, the Fuji Roubaix Elite frame has proven to be a solid all around …

As the e-mountain bike (eMTB) category continues to be one of the bright categories for North American retailers, Interbike, the largest bicycle industry trade show in North America, announced a new feature of OutDoor Demo (ODD) where retailers will have the opportunity to test and review eMTB’s from participating brands, with the results being published …

Just days before the San Dimas Stage Race, Topical EDGE held a media event at their headquarters in Thousand Oaks to give everyone an opportunity to try the sodium bicarbonate lotion and hear some of the data from a clinical trial that was finishing up at San Diego State University. EDGE has only been around …

Tifosi Optics introduces the SYNAPSE – a bold new style charged with features designed for high voltage performance. The SYNAPSE is engineered to excel in both extreme conditions and high energy situations. Following in the same family as the highly customizable Escalate, SYNAPSE has been re-wired with an open lens frame design that fuses lightweight …

AEG, producer and presenter of the 2017 Amgen Tour of California (May 14-20) and the Amgen Breakaway from Heart DiseaseTM Women’s Race empowered with SRAM (May 11-14), announced a multi-year agreement with the technically-innovative cycling apparel brand, ASSOS of Switzerland, to provide official race jerseys and staff uniforms for the annual professional cycling events. The …

Full Speed Ahead (FSA) is known for making components that you’ll see on many bike brands, as well as high end aftermarket components that are used by some of the top pro’s and pro teams across the world. FSA is able to take the R&D and feedback from professional riders and teams and pass it …